How many slaves work for you?
More slaves are bought and sold today than at any point in human history. This project sought to bring awareness to the forced labor that exists within modern supply chains. The project had a goal of 300,000 completed surveys in its first year. Instead, 6 million people completed the survey in the first few months. It garnered 60 million media impressions, with copy I wrote appearing in the New York Times, CNN, and even a speech from Secretary of State Hillary Clinton.
Awards: Cannes Lion, One Show (x2), FWA, Art Director's Club, Clio, TED, Comm Arts, and Awwwards Site of the Year.
Role: Copywriter