I'm a fractional creative based in Marin, CA. I have extensive experience in marketing, creative direction, and copywriting.
As the Co-Founder of Betera, a venture-backed CPG company recognized by Wirecutter as one of the best non-alcoholic beverages, I handled all marketing and advertising while also serving as a Creative Director at LinkedIn.
I have extensive in-house and agency leadership experience in brand and product marketing, performance marketing, creator & influencer marketing, content marketing, SEO, live events, partnership marketing, executive engagement, branded documentaries, new & evolving media, and more.
My work has been awarded by Cannes Lions, One Show (x4), D&AD, ADC, Communication Arts, Addys, Webbys, SXSW, and FWA. I began my career winning the London Long Copy Challenge as an intern and more recently was proud to have been a part of AdAge's In-House Agency of the Year at LinkedIn.
I enjoy baking, woodworking, and exploring the outdoors in Marin.
Additional creative work can be found here.