Some projects come from marketers writing briefs. And then there are the ones that start with a phone call from the CEO to the CMO, wondering if the brand should have a presence in the event they're watching on television.
This is one of those projects. I took a brief on a Thursday and turned it into creative that was on air in the NBA playoffs on Monday. The effort was a partnership between our brand and product marketing teams and we ended up extending the campaign, appearing in NFL games, New York OOH, social, and more.
