Throughout my time at LinkedIn, I either led or contributed to a handful of different live events, activations, digital events, and spacial design. I welcome these assignments, as I know just how impactful event marketing can be in this era.
LinkedIn: SXSW
In 2019, I worked as the creative lead and copywriter on the LinkedIn SXSW activation, bring a 2-story buildout to life. The assignment had us working with various product marketing teams, the brand team, and executive engagement, ultimately creating a space for members and customers alike.
I completed the SXSW project in 2020 as well. However, the event was cancelled due to the pandemic.
LinkedIn: Talent Intelligence Experience
The LinkedIn community is a collection of a billion global members, all with unique experience, education, skills, and connections. The Talent Intelligence Experience was an interactive museum-like display that invited recruiters and HR pros to see the insights that come from the global community.
Qualcomm: Invisible Museum
How can a company show the power of a new technology when it hasn't been put to use? This was the ask from Qualcomm when we were briefed on their CES experience space. Welcome the Invisible Museum. This augmented reality build allowed spectators to touch and see what's possible. In the loud, bombastic halls of CES, the Invisible Museum stood on its own, ultimately traveling the world to Mobile World Congress, the White House Correspondents Dinner, and more.
We went on to work with the New Yorker, creating the very first branded partnership on its cover.
Even Sir Lewis Hamilton had a look.
